OKKIA BURRACO TOURNAMENT
Service:
Project Idea, Management & PR
Activation:
Event
Client:
OKKIA
Project Idea, Management & PR
Activation:
Event
Client:
OKKIA
OKKIA reinterpreted one of Italy’s most iconic summer rituals, the game of burraco, as an exclusive social experience at the iconic Bagno Piero in Forte dei Marmi, through a special tournament named “Burrachino?”organised together with Marie Claire Italia.
The event brought together the brand’s eyewear universe, the relaxed elegance of the Versilia lifestyle and the value of authentic human connection around a table with reading glasses for checking the cards and sunglasses for enjoying the sunset on the beach in style while pretending you’re not taking the game too seriously.
The event brought together the brand’s eyewear universe, the relaxed elegance of the Versilia lifestyle and the value of authentic human connection around a table with reading glasses for checking the cards and sunglasses for enjoying the sunset on the beach in style while pretending you’re not taking the game too seriously.