BALESTRA WITH LAURA PAUSINI
Service:
PR & Press office
Activation:
Placement & Partners Coordination
Client:
BALESTRA
PR & Press office
Activation:
Placement & Partners Coordination
Client:
BALESTRA
On the occasion of the World Cup 2026 Final Closing Ceremony, held at the New York New Jersey Stadium in East Rutherford, New Jersey, Balestra created an exclusive custom look for Italian pop icon Laura Pausini.
The singer took to the stage alongside global music stars Robbie Williams and Nicole Scherzinger to perform the anthem “Desire”, in a spectacular ceremony held ahead of the final between Spain and Argentina.
A true work of sartorial art, the custom look was crafted in fluid draped sheer tulle and embellished with Swarovski crystals. The creation enhanced Laura Pausini’s powerful stage presence through a contemporary and refined aesthetic, combining Balestra’s signature craftsmanship with modern glamour.
The moment marked a significant international milestone for the Maison, bringing its distinctive vision of Italian couture to one of the most important stages in the world. Through this exceptional placement, Balestra once again confirms its ability to create memorable custom looks for leading figures in international entertainment, translating its heritage of craftsmanship into contemporary expressions of style.
The singer took to the stage alongside global music stars Robbie Williams and Nicole Scherzinger to perform the anthem “Desire”, in a spectacular ceremony held ahead of the final between Spain and Argentina.
A true work of sartorial art, the custom look was crafted in fluid draped sheer tulle and embellished with Swarovski crystals. The creation enhanced Laura Pausini’s powerful stage presence through a contemporary and refined aesthetic, combining Balestra’s signature craftsmanship with modern glamour.
The moment marked a significant international milestone for the Maison, bringing its distinctive vision of Italian couture to one of the most important stages in the world. Through this exceptional placement, Balestra once again confirms its ability to create memorable custom looks for leading figures in international entertainment, translating its heritage of craftsmanship into contemporary expressions of style.