OKKIA @PITTI IMMAGINE UOMO
Service:
PR, Press Office & Media Relations
Activation:
PR & Press Office
Client:
OKKIA
PR, Press Office & Media Relations
Activation:
PR & Press Office
Client:
OKKIA
At Pitti Immagine Uomo 109, OKKIA unveiled a new collaboration signed by Seletti alongside an unexpected explosion of sweetness.
The Tuscan eyewear brand, able to transform glasses into a contemporary and playful language, presented an exclusive preview of its collaboration with the iconic Italian design brand Seletti, internationally renowned for its bold, pop, and unconventional aesthetic.
The collaboration introduced a collection of five vibrant models blending Seletti’s surreal visual universe with OKKIA’s artisanal expertise and dreamlike creative vision. To shape the frames, OKKIA literally modeled them by hand, pressing thumbprints into the silhouettes as if crafting cookies by hand, transforming each design into an expressive and tactile object.
To celebrate the launch, OKKIA hosted a special event at the historic Biscottificio Antonio Mattei in Florence. For the occasion, the legendary biscuit shop became an immersive and highly Instagrammable playground where eyewear and pastry unexpectedly met.
The Tuscan eyewear brand, able to transform glasses into a contemporary and playful language, presented an exclusive preview of its collaboration with the iconic Italian design brand Seletti, internationally renowned for its bold, pop, and unconventional aesthetic.
The collaboration introduced a collection of five vibrant models blending Seletti’s surreal visual universe with OKKIA’s artisanal expertise and dreamlike creative vision. To shape the frames, OKKIA literally modeled them by hand, pressing thumbprints into the silhouettes as if crafting cookies by hand, transforming each design into an expressive and tactile object.
To celebrate the launch, OKKIA hosted a special event at the historic Biscottificio Antonio Mattei in Florence. For the occasion, the legendary biscuit shop became an immersive and highly Instagrammable playground where eyewear and pastry unexpectedly met.
