MILESI @MT EVEREST FASHION RUNWAY
Service:
Events
Activation:
Events
Client:
Milesi
Events
Activation:
Events
Client:
Milesi
MILESI wood coatings joins the Mt Everest Fashion Runway painting the ramp of the highest altitude fashion runway of the history with the new series of waterborne impregnators specific for decking designed for coating of exterior flooring and furniture.
The exclusive Mt Everest Fashion Runway, created in collaboration with Save the Earth, is the world’s highest ecological fashion show, at an altitude of 5.643 meters and it created a Guinness world record for the highest fashion show on earth. It is a concrete testimonial to the environmental commitment of the fashion system towards important issues, such as global climate change and the increasingly urgent need for ethical, sustainable fashion.