MARTA FERRI x MATCHESFASHION.COM
Service:
Partnership Management
Activation:
Partnership & Shooting
Client:
Marta Ferri
Partnership Management
Activation:
Partnership & Shooting
Client:
Marta Ferri
Milan-London, December 2020
Marta Ferri’s creativity does not stop only with fashion.
The collaboration with the luxury e-commerce Matchesfashion.com started in 2018 with the exclusive presentation of a special capsule collection and now it goes on. Staying in is the new going out – this ethos is the motivation behind this new Marta Ferri's collection, which could be described as partywear for the new normal.
‘The inspiration was the need for a celebratory mood. We know 2020 was not a party year, but we don’t want to give up all our beautiful holiday rituals,’ she said. ‘I wanted to create a collection of dresses that you can wear at home without feeling out of place or uncomfortable, but that still gives you that party vibe.’
Comprising elegant dresses in colorful, uplifting prints, complete with matching face masks and tableware, the capsule is ideal for entertaining at home – something Ferri has always enjoyed, even more so this year.
Marta Ferri’s creativity does not stop only with fashion.
The collaboration with the luxury e-commerce Matchesfashion.com started in 2018 with the exclusive presentation of a special capsule collection and now it goes on. Staying in is the new going out – this ethos is the motivation behind this new Marta Ferri's collection, which could be described as partywear for the new normal.
‘The inspiration was the need for a celebratory mood. We know 2020 was not a party year, but we don’t want to give up all our beautiful holiday rituals,’ she said. ‘I wanted to create a collection of dresses that you can wear at home without feeling out of place or uncomfortable, but that still gives you that party vibe.’
Comprising elegant dresses in colorful, uplifting prints, complete with matching face masks and tableware, the capsule is ideal for entertaining at home – something Ferri has always enjoyed, even more so this year.
