LEVI’S X METTITI NELLE MIE SCARPE
Service:
Project Management
Activation:
Pr, Press Office & Content Creation
Client:
Levi’s® Footwear
Project Management
Activation:
Pr, Press Office & Content Creation
Client:
Levi’s® Footwear
The big art installation "METTITI NELLE MIE SCARPE" created by the artist Clare Patey arrives in Italy thanks to Fondazione Empatia in partnership with Levi's® Footwear on the occasion of the Milan Fashion Week.
This immersive experience permits visitors to literally walk in someone else's shoes, listening to the shoes’ original owner telling them a story. Every podcast explores our shared humanity, from loss and grief to hope and love, taking people on an empathetic journey.
This project promotes inclusion, a key value of the Levi’s® brand, against all forms of barriers and discrimination.
After the exclusive inauguration, the giant shoe shop is open to the public from 1 to 8 pm from September 22 til September 28 in Piazza XXV Aprile in Milan.
This immersive experience permits visitors to literally walk in someone else's shoes, listening to the shoes’ original owner telling them a story. Every podcast explores our shared humanity, from loss and grief to hope and love, taking people on an empathetic journey.
This project promotes inclusion, a key value of the Levi’s® brand, against all forms of barriers and discrimination.
After the exclusive inauguration, the giant shoe shop is open to the public from 1 to 8 pm from September 22 til September 28 in Piazza XXV Aprile in Milan.
