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Comunicazione attiva

LEVI’S® x METTITI NELLE MIE SCARPE

Service:
Project Management

Activation:
Pr, Press Office & Content Creation

Client:
Levi’s® Footwear

The big art installation "METTITI NELLE MIE SCARPE" created by the artist Clare Patey arrives in Italy thanks to Fondazione Empatia in partnership with Levi's® Footwear on the occasion of the Milan Fashion Week.

This immersive experience permits visitors to literally walk in someone else's shoes, listening to the shoes’ original owner telling them a story. Every podcast explores our shared humanity, from loss and grief to hope and love, taking people on an empathetic journey.
This project promotes inclusion, a key value of the Levi’s® brand, against all forms of barriers and discrimination.
After the exclusive inauguration, the giant shoe shop is open to the public from 1 to 8 pm from September 22 til September 28 in Piazza XXV Aprile in Milan.


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