Comunicazione attiva

Contact

Comunicazione attiva

Levi’s Glide

Service:
Pr, Press Office & Event

Activation:
Press Office & Event

Client:
Levi’s®

Levi’s® launches The Glide sneaker for Spring/Summer 2023, a modern take on the timeless footwear style that embraces day-to-day versatility, taking inspiration from traditional basketball court styles of the 1980s. A celebration of nostalgia and the new cultural vanguard, the accompany Glide campaign – created using entirely AI – references its name. Featuring avatar models defying gravity, floating above cityscapes, the countryside and stretches of open ocean.


Classic and effortlessly cool, the Glide is highly wearable in both form and functionality, designed for both men and women, to be seamlessly paired with any wardrobe. Available in eight colourways, inspired by Levi’s® seasonal apparel line, including a black and white option made from sustainably tanned leather certified by the Leather Working Group, for a more understated minimalist look. 
These are shoes made to be worn every day. The Glide’s superior construction is made with the full grain leather upper, perforated details, recycled Ortholite® insole, and an abrasion-resistant rubber sole to offer supreme comfort and support.
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Via Boccaccio 7
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0243983106 info@pariniassociati.com
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