150° Anniversary of the Levi’s 501 jeans
Service:
Pr, Press Office & Media Relations
Activation:
Press Office
Client:
Levi’s®
Pr, Press Office & Media Relations
Activation:
Press Office
Client:
Levi’s®
On January 23, 2023, Levi’s® kicks off a year-long celebration of the 150th anniversary of the 501®.
What began as a patent for copper rivets on work pants in 1873 has, over the last 150 years, become the most iconic and influential piece of clothing ever created. A canvas for rule-breaking, do-what-you-want style, the 501® jeans have broken boundaries of time and culture. They’re a true original embraced by each generation as uniquely their own.
Named by Time magazine in 1999 as the “fashion item of the 20th century,” the 501® jeans continued their unrivaled success as a global icon in the 21st century. And now, Levi’s is continuing its impact with this season’s introduction of the 501® '54 for men and 501® '81 for women. And with innovative new 501® styles coming this year, the future is all about securing the next 150 years of the 501® as one of the most durable, forward-thinking, and stylish pairs of pants ever made.
What began as a patent for copper rivets on work pants in 1873 has, over the last 150 years, become the most iconic and influential piece of clothing ever created. A canvas for rule-breaking, do-what-you-want style, the 501® jeans have broken boundaries of time and culture. They’re a true original embraced by each generation as uniquely their own.
Named by Time magazine in 1999 as the “fashion item of the 20th century,” the 501® jeans continued their unrivaled success as a global icon in the 21st century. And now, Levi’s is continuing its impact with this season’s introduction of the 501® '54 for men and 501® '81 for women. And with innovative new 501® styles coming this year, the future is all about securing the next 150 years of the 501® as one of the most durable, forward-thinking, and stylish pairs of pants ever made.
