LEVI’S MUSIC PROJECT
Service:
PR, Media Relations & Press Office
Activation:
PR & Press Office
Client:
Levi’s®
PR, Media Relations & Press Office
Activation:
PR & Press Office
Client:
Levi’s®
The Levi’s®️ Music Project starts over again in Italy under the exceptional guidance of the Italian singer Elodie. After two successful editions, the Levi’s®️ program supporting the musical education of young talents, comes back to life this year in a new digital format launching its first server on Discord platform. Elodie, always close to the core values of the Levi’s®️ brand such as authentic self-expression and inclusion, is the leader of this new project with the aim to grant more and more people to access music education and make them feel part of a community.
It’s a unique and engaging opportunity for the Gen Z to learn how to blend creativity and performance thanks to a singer who proved to be able to artistically evolve always remaining true to herself.
It’s a unique and engaging opportunity for the Gen Z to learn how to blend creativity and performance thanks to a singer who proved to be able to artistically evolve always remaining true to herself.