LEVI'S FRESH
Service:
Event & PR
Activation:
Event, PR & Press Office, Content Creation
Client:
Levi's®
Event & PR
Activation:
Event, PR & Press Office, Content Creation
Client:
Levi's®
Levi’s® Fresh is here!!! 🍄🍌🍊🍉🍇🍒
Made with plant-based and planet-friendly dyes, the new yummy collection Levi’s® Fresh is a major mood-booster of colour, comfort and feel-good style.
The collection has a natural connection to fruits and vegetables, that’s why its launch represented an exciting opportunity for a disruptive presentation that took place at Cascina Nascosta, an old farmhouse hidden inside the Parco Sempione in Milan and managed by Legambiente.
On April 11, an elevated “Farmer’s Market” came to life offering selected guests a premium on-site brand experience --in an unexpected but sustainable environment- including a plant-based tie dye workshop and a mini tailor shop where to customize denim key pieces.
Made with plant-based and planet-friendly dyes, the new yummy collection Levi’s® Fresh is a major mood-booster of colour, comfort and feel-good style.
The collection has a natural connection to fruits and vegetables, that’s why its launch represented an exciting opportunity for a disruptive presentation that took place at Cascina Nascosta, an old farmhouse hidden inside the Parco Sempione in Milan and managed by Legambiente.
On April 11, an elevated “Farmer’s Market” came to life offering selected guests a premium on-site brand experience --in an unexpected but sustainable environment- including a plant-based tie dye workshop and a mini tailor shop where to customize denim key pieces.
