Levi’s & Tananai
Service:
PR - Project Management
Activation:
Pr & Media Relations
Client:
Levi’s®
PR - Project Management
Activation:
Pr & Media Relations
Client:
Levi’s®
When authenticity meets timeless style, collaborations telling unique stories come out.
Such is the case with Levi’s® and Tananai, one of the most original voices on the Italian music scene, who together celebrate a connection spontaneously born last summer, thanks to the lyric “Nel blu come i tuoi Levi’s®” from the song Storie Brevi.
A simple yet powerful phrase that shows how Levi’s® is not just a piece of clothing but a cultural icon embedded in everyone’s daily and creative life, even serving as a source of inspiration.
Always close to music, Levi’s® reaffirms its role as the ideal companion for artists and creatives, from the stage to everyday life. It’s the unofficial uniform of generations of musicians, during festivals and moments of cultural transformation.
The collaboration between Levi’s® and Tananai continues this long-standing tradition, perfectly expressing the brand’s ability to engage with new generations and inspire them to live each day authentically and personally.
For this new chapter, Tananai takes a free-spirited and effortless approach to interpreting a mix of timeless Levi’s® icons and new items, including the 568™ Loose Straight fit, featuring a wide silhouette inspired by the ‘90s, plus pieces from the linen + denim line.
Every pair of Levi’s® jeans tells a story, and Tananai transforms this new one into music, weaving together notes and style in a dialogue between fashion and culture.
Levi’s® and Tananai represent the perfect match to celebrate a space where authenticity, innovation, and creativity come to life through art and style.
Such is the case with Levi’s® and Tananai, one of the most original voices on the Italian music scene, who together celebrate a connection spontaneously born last summer, thanks to the lyric “Nel blu come i tuoi Levi’s®” from the song Storie Brevi.
A simple yet powerful phrase that shows how Levi’s® is not just a piece of clothing but a cultural icon embedded in everyone’s daily and creative life, even serving as a source of inspiration.
Always close to music, Levi’s® reaffirms its role as the ideal companion for artists and creatives, from the stage to everyday life. It’s the unofficial uniform of generations of musicians, during festivals and moments of cultural transformation.
The collaboration between Levi’s® and Tananai continues this long-standing tradition, perfectly expressing the brand’s ability to engage with new generations and inspire them to live each day authentically and personally.
For this new chapter, Tananai takes a free-spirited and effortless approach to interpreting a mix of timeless Levi’s® icons and new items, including the 568™ Loose Straight fit, featuring a wide silhouette inspired by the ‘90s, plus pieces from the linen + denim line.
Every pair of Levi’s® jeans tells a story, and Tananai transforms this new one into music, weaving together notes and style in a dialogue between fashion and culture.
Levi’s® and Tananai represent the perfect match to celebrate a space where authenticity, innovation, and creativity come to life through art and style.
