With the rise of “superfakes”—high-quality replicas that closely mimic authentic luxury items—it’s becoming increasingly difficult for consumers to distinguish real products from counterfeits. As Europe’s leading online C2C marketplace for second-hand fashion, Vinted is taking a stand to protect its community by raising awareness about counterfeits and their impact.
During the special workshop at our agency, together with a selected group of journalists and editors, we got an exclusive insight into Vinted’s Item Verification Service, which plays a crucial role in safeguarding buyers by ensuring that luxury items are authentic and safe to purchase.
Together with Vinted, we’re committed to empowering consumers with the knowledge they need to shop smartly and safely.